Weight Watchers International, Inc. (WTW) launched Project L.I.F.T. – Live Inspired, Fight Together – a new movement, in collaboration with the American Cancer Society, to inspire and guide breast cancer survivors with free resources focused on tackling the unexpected weight gain that can follow breast cancer treatment. While breast cancer patients have information available to them on breast cancer diagnosis, treatment and recovery, little advice is available to survivors grappling with the very real – though often unexpected – weight gain that can come after treatment. Project L.I.F.T. aims to change that.
“There are more than 3.5 million breast cancer survivors living in the U.S. alone with a history of invasive breast cancer.1 Through this program we’ve developed with the American Cancer Society, we will uniquely support these survivors and guide them on the road to achieving their best holistic health post-treatment,” said Stacey Mowbray, President of Americas at Weight Watchers International, Inc. “We believe the Weight Watchers culture of extraordinary encouragement combined with the resources to inspire and guide healthier choices can really make a difference for survivors.”
Click here to read more.