Shortly after his mother died of cancer two years ago, hospital Jeff Ettinger, for sale then-chief executive of Hormel Foods, medical asked the company’s specialty division to explore how to help people undergoing treatment or recovering from it.
The timing was right. The Cancer Nutrition Consortium, a group of U.S. cancer researchers, was looking for a food manufacturer to produce nutritional products based on what they saw was a gaping need. Patients undergoing chemotherapy tend to experience extreme fatigue, unintentional weight loss and suppressed appetite and energy.
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