Blame Game Over High Drug Prices Escalates With New Ad

  • PhRMA lobby’s ad campaign targets insurers over rebates
  • Express Scripts CEO says insurers decide savings patients see

New punches were thrown in the blame game over U.S. drug prices Thursday.

Broadening its efforts to defuse outrage over skyrocketing prices, Pharmaceutical Research and Manufacturers of America, the industry’s lobbying association, started an advertising campaign urging insurers to share with customers more of the benefits of rebates they’ve negotiated. In response, the main health-insurance lobby pushed the blame back on drugmakers: “Enough with the distractions.”

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